Our Story: A Legacy of Love, Craftsmanship, and Family Tradition

Welcome to Beltran Jewelry, where every piece tells a story of family, dedication, and timeless beauty. Our journey began over 35 years ago in the heart of New York City's Diamond District, with a dream and a passion for creating personalized handmade jewelry. Our original shop, still active today, is located at 55 West 47th St, Basement Room 700, New York, New York.

Our father, who came to the U.S. from Ecuador, founded Beltran Jewelry with a special focus on crafting hand-made nameplates and name rings. These personalized pieces were key to establishing our name and reputation in the Diamond District. With his brother by his side and the support of his wife and five children, he built Beltran Jewelry into a true family business. His brother and son now uphold the family tradition at our physical shop, while his wife and children have played vital roles in managing shipments and expanding our online division, ensuring that our family’s legacy continues to thrive both in-store and online.

At Beltran Jewelry, we believe that jewelry is more than just an accessory; it's a symbol of love, a reminder of special moments, and an heirloom to be cherished for generations. We take immense pride in our craftsmanship, ensuring that each piece is created with the utmost care and attention to detail.

Our mission is to provide exceptional jewelry that celebrates life's precious moments. We offer both fashion and fine jewelry, as well as vintage collectibles. We are committed to maintaining the highest standards of quality and providing personalized customer service that makes every purchase special.

By choosing Beltran Jewelry, you are not just making a purchase; you are becoming a part of our extended family. We invite you to explore our collection and experience the legacy of Beltran Jewelry.

Thank you for being a part of our journey.

Warm regards, The Beltran Family